![]() "In real life, we could learn so much from The Sims game. Sims has always been so progressive in a way," because you can do whatever you want, Rock points out. "It's really cool that in The Sims world, nobody is really running it. I always tell people, ' girl I'm trilingual, I speak SIMS as well as English and Tagalog, what are you talking about?'"įor many LGBTQ+ folks, The Sims games gave them the space to "live a fantasy" in a way they might not be able to in real life. In a way, you could speak your own languages. You can be a goth girl, you can be a spaceman, you can be literally your wildest imagination. If I was ever a guy on SIMS, I'd make the guy dress up with fairy wings and dresses. "I joked around about being a female all the time on Sims. The campaign means a lot to Rock, who has been playing The Sims since they were "a gay kid," where he found a world where he could explore and experiment with his own identity through his simulated avatar. Rock is not only the star of some new adverts, but the download pages for The Sims 4 have been updated to his Sims faces. "It was kind of like me just being reminded that girl, you used to hack the system to play this game and now you're an actual talent for Sims. "The commercial was kind of a love letter to my broke six-grade self who had to make five different emails just to try – I'm so embarrassed admitting this – the free trials they would have all the time," Rock laughs. "It was really weird and fun."Īnnounced today, the iconic video game franchise teamed up with the beauty guru for the “Find Yourselves” campaign, celebrating the 20+ year legacy of the game as well as nodding to its impact on LGBTQ+ gamers. "I was honestly living my Parent Trap fantasy with four other me's," Rock tells PRIDE. Social media star Bretman Rock is the new face of The Sims 4 in their new campaign that features not one, but five different Bretmans.
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